Holiday Sparkle

Holiday Sparkle

A festive installation created for the Sephora × Fenty collaboration, blending glamour, colour and holiday spirit.

2025

Brand Activation
Immersive Experience
Shopping Center
Festive Decor
Christmas

The Holiday Collection

For Sephora and Fenty, Holiday Sparkle brought the joy, glamour and festive brilliance of the season to life. A classic holiday tree was reimagined with lush greenery, programmable lights, unique ornaments, glitter baubles and oversized icons.

Holiday Sparkle
Holiday Sparkle
Holiday Sparkle
Holiday Sparkle

As the design and execution partners for the collaboration, Surreal translated the brands’ vision, key visual elements and seasonal direction into a cohesive experience. The installation transformed the courtyard into a vibrant festive spectacle, with a gift-box photo opportunity adding a playful touch for visitors to engage with and capture.

Holiday Sparkle

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