Tokidoki Characterverse

A Universe of Fantasy

The world of Tokidoki came to India through a combination of indoor and outdoor experiences, bringing together the brand’s vibrant characters, theatrical energy and imaginative universe. Across both spaces, the installation created an environment where fantasy and reality met.

Drawing inspiration from characters including Unicorno, Donutella and others, larger-than-life Unicornos became focal points across the outdoor experience, surrounded by characters from different Tokidoki themes. The vibrant setting extended the world beyond the characters, creating spaces designed for fun, exploration and interaction.

Another experience took visitors deeper into Tokidoki’s dreamlike world, inspired by its enchanting origin story. Floral islands and character installations featuring Ichiyo, Yoshino, Jade and Sakuro transformed the mall into a whimsical kingdom, creating immersive moments to explore, interact with and capture.