Holiday Land was a collaboration with Black White Orange for a campaign with Universal Brand Development to celebrate the diverse properties of Universal, Illumination, and DreamWorks, through emotive messaging and elevated design. Interactive setups were created around the themes of Madagascar, How to Train your dragon 3, Minions, and Jurassic World for people to experience these worlds. The idea was to create a complete experiential setup, wherein people could feel as if they are walking into World of Universal Stories.