Inspired by the traditional folklore of Elves assisting Santa at the North Pole, we recreated a visual treat of elves and Santa preparing for the big Christmas day as a Christmas campaign for the Nexus malls pan India. Spread across each mall, the setups with multiple captivating elements uplifted the festive spirits of every visitor who stepped into the mall. The Elves were shown helping Santa in collecting wishes, making toys, decorating Christmas trees, and helping him prepare for his worldwide sleigh ride to people’s homes. Designed with brightly coloured elves receiving letters in the mailbox, packaging gifts, and loading them on to Santa’s carriage, to create an enchanting and unforgettable experience.